Economics students conducted a week-long barter project to explore marketing, utility, and voluntary exchange. Each student started with an item valued under a dollar and had to conduct a minimum of three exchanges. The students documented each exchange with a photograph or in writing, and the student with the highest valued item on the due date received ten extra credit points. During the course of the project, students had to consider how to market their item in order to appeal to potential customers. Our big winner was Baldo Alvarez, who started with a half-full bottle of white out and ended up with a Barcelona soccer Jersey worth approximately $50 according to Amazon.com!